Because NOW is the time to Profit from Podcasting

you may not even need your own show!

LIVE Training

Studio Recording

Evergreen Marketing

Product Incubator

Community Support

Why consider Podcasting now...

Over the next five years, more than 250,000,000 cars will roll off the assembly line with WIFI as a standard accessory. This completely changes the marketing game.

Why is this so important?

It’s important because the dashboard of your car is changing thanks to Apple CarPlay.

Every major automobile manufacturer has partnered with us in supporting CarPlay. There are over 400 models to choose from, with more on the way. And you can add CarPlay to your current car with an aftermarket system.

Apple
https://www.apple.com/ios/carplay/

Apple CarPlay performs many of the same functions as an iPhone. Motorists can use the software to get turn-by-turn directions, make calls, send and receive text messages, and listen to music or podcasts. The features are displayed on an easy-to-use interface with large icons that iPhone users will instantly recognize.

Advertisers are banking on you being there

STATS
logo shot.1

"Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support."

Miranda Katz (Wired.com)

 

It takes 8-12 touches to move a client from AWARENESS ⇒
INTEREST ⇒
DESIRE ⇒
ACTION

You have to promote your brand,
we'll show you how to make it easy & profitable

We'll help you expand your media library - with valuable content you own. You'll increase your visibility, make more sales, invite JV and partner opportunities, while simultaneously creating content that lives forever on the internet.

This is a fantastic way to try internet radio and podcast marketing.

Besides, podcasting is a hell of a lot more fun than cold calling, conferences and chamber mixers.

Evergreen marketing and...

  • Position your works to convert sales
  • Promote your book, blog, program, product or service comfortably and conversationally
  • Create professionally produced media for your website
  • Benefit from a 12-month distribution, syndication and advertising package - iTunes, LiJLNetwork, etc.
  • Promote yourself to other media outlets
  • Turn your digital content into a new product
  • Help listeners get the relevant expert information they need while doing what you love - sharing your story, building your business and making money

You understand the value of promotion, publicity, marketing, advertising. You also know exposure is part of the marketing conversation you have to participate in, in order to keep your content relevant. In order to fill your funnel.

You may have tried other platforms and formats, but this is the time and podcasting is the one - that makes the biggest impact, with the least effort, for the longest period of time at the best price. It really is the sweet spot!

Compare newspaper published ad

Position
Produce
Present
Promote
& Profit

How It Works

You'll have trusted colleagues, coaches and mentors who help you share your content in a compelling way. Who encourage listeners to join you. No need to be pushy, spend a ton of time or a bundle of money. We'll launch a content based marketing strategy that will provide your business 12 months of advertising - minimally! Imagine a full year sharing your book, blog, program, product, service or widget with literally thousands of listeners.

Learn from experts and industry leaders during our weekly Live Trainings. Participate in dynamic group discussions. Get support in real time on Live AMA's. Benefit from scheduled 1:1 time, where we'll focus on your specific individual needs.

Podcasting Unwrapped
Position, Produce, Present, Promote and Profit from Podasting

Positioning
1:1 Call 

You'll complete a detailed marketing assessment. We'll take a look at where you are, what your current and long-term goals are, we'll make our recommendations for your feature episodes and CTA for your series.

Take away:

  • A clearly identified Area of Influence that defines and communicates who you are and what your specialty is 
  • Determine the purpose of your studio time; Podcast Pilot Series - the topics, number of episodes and bullet points to cover or Record Audiobook - professionally produced product
  • Compose your compelling Call to Action, get crystal clear about what you're asking listeners to do and why you're asking 

Branding
Positioning Part II
Live Training

Our team will create your show's landing page. You'll learn the strategies that create a successful podcast brand. This is where your production and positioning naturally begin to transition you towards promotion. You'll be able to apply these strategies to all aspects of your work. 

Take away:

  • A "Product" Landing Page for your show, audiobook or product 
  • Professional Media Kit including; Moniker, Sweet Spot, Value, One Sheet, and Q&A
  • Compose Commercial Ad Copy for your on-air promotion 

Production
Live Training

We’ll show you exactly what it takes to make your show run smoothly and sound fabulous; the automations, equipment, the templates we use to book guests & get booked as guests, manage scheduling, etc. You'll comfortably slip between the roles of Podcast Producer, Host and Guest.

Take away:

  • Proven Booking Templates book big-name guests and get booked as a featured guest
  • Detailed Equipment List, options for every stage of development
  • Automations and Best Practice Strategies for podcasting success as a Producer, Host, and Guest

Notes
Production Part II
Live Training

This is where you get your notes, content and guests to work for you. Put all the pieces together to create your marketing. Pair that with the automations you learned earlier and you'll cut your pre and post-production time to under an hour. 

Take away:

  • Efficient Production time management
  • Easy and effective Content Curation for improved SEO
  • Lifetime Inclusion in LiJL Media's - Great Guest Registry where your contact information and one sheet highlights will be available to other hosts for direct booking access

Presentation
Live Training
Sound Check 

We'll do a sound check to make sure your equipment works the way you want it to. You'll give production notes to your colleagues and you'll get production notes from them. You'll sound like a polished, professional radio show host/guest, while developing your own unique style.  

Take away:

  • You'll gain Confidence in your ability to go live as a show producer, host, and guest
  • Improved Public Speaking Skills
  • Develop your On-Air Persona

Launch & Go Live
Presentation Part II
Studio Time

It's all you! Or you and a guest if you choose. This is what you've been working towards. 

Take away:

  • Guest Appearances to launch your book, blog, program, product, service, podcast or widget
  • 6 hours of Studio Time - or 8 if you got in on the Bonus!
  • The expanded reach of Cross-Promotion

Promotion
Live Training

We pull back the curtain and show you our marketing magic. You'll promote your work to your tribe, benefit from additional cross-promotion efforts and learn how to be an irresistible interview subject for other hosts. More bookings mean more exposure. You'll apply the sparkle to your other works too! 

Take away:

  • Expanded reach of Additional Cross Promotion
  • Tap into the value of Evergreen Marketing, where your conversation on social media will convert for years to come
  • Master the Spin Conversation, promoting your work socially

Social Strategies
Promotion Part II
Live Workshop

Workshop available in Social Marketing and Podcast Launch registration. Discover where you need to be and what you need to be doing in social media. 

Take away:

  • 15 Custom Branded Social Share Templates for your show
  • Social Platform Clarity you must be in at least these 2
  • Advanced Sales Funnel to convert contacts to listeners, and listeners to your platform 

Leads
Promotion Part III
Live Workshop

Social Marketing or Podcast Launch registration required. Convert listeners with engaging conversation, thoughtful query and insightful direction - to the solutions you provide.

Take away:

  • Proven Lead Capture Tool 
  • Create Pull Marketing for your work
  • Ultimate Sales Funnel designed to convert complete strangers into contacts, contacts to listeners, and listeners to your sales platform 

Profit
Live Training

We'll show you how to turn your show series into a book, blog series or digital product. You’ll learn how to re-purpose your content for wider reach and increased sales.

Take away:

  • Identify and produce Two Products; your studio recording (podcast or audio) and... 
  • Appropriately Re-purpose Content into multiple formats
  • Sales Funnel designed to convert listeners to your platform 

Successful Mindset
Profit Part II
Live Workshop

Social Marketing or Podcast Launch registration required. Business, Sales and Confidence Breakthrough for greater success in your business and your life. 

Take away:

  • Release Limiting Thoughts, Beliefs, Decisions & Behaviors that have held you back until now
  • Master 3 Proven Strategies  to maintain your changes
  • 1:1 Private Coaching Time to focus on your specific needs

Enjoy the Cachet of Being a Podcast Guest and Podcast Host...

The moment you tell people that you're on a podcast and internet radio show it separates you from the pack. It establishes your presence as a thought leader and as an expert. It differentiates your brand. And frankly, it opens doors!

Being the host of a show gets you access industry experts, influencers and other thought leaders. Being a highly sought guest - get's you the same leverage!

Our hosts, guests and guest hosts at LiJL Media have found that having professionally produced media content like - an internet radio series with syndicated podcast distribution -  allows them to expand their business and increase their brand value.

Reach more people with your message
We guarantee distribution to a minimum of 10,000 listener downloads. We've seen hosts hit their minimum in the first week! Imagine the reach you'll have with a full year of distribution.

Strengthen your communication skills
Live radio does that. It makes you a master of communication if you weren't already. You'll convey your message in a clear and concise manner with ease and at a moment's notice.

Develop a dedicated following by allowing people to download podcasts
The value of listeners who actively seek you out is tremendous, they want what you're offering! This is where doing a series of episodes really gets exciting. Each episode has that same potential impact. 

Create additional real estate you own, adding additional places you can be found on the internet
Social media is great, but your real estate is where you really influence your tribe and ultimately make sales.

Reach beyond your current circle of influence by interviewing, and being interviewed by others experts
YOU are the common denominator. Every appearance expands your audience.

Improve SEO with articles about your shows, guests and experts
When people are searching for your topic, area of expertise or guest, your content will show up and you'll be influencing potential clients 24/7.

Strengthen your personal brand by allowing listeners into your world
When people know you, like you and trust you - they want to do business with you. You'll build those relationships. You'll share your experience, expertise, opinions and your unique personality.

Develop additional revenue streams while building on your foundational business
Learn how to monetize your media content while you're promoting and growing your business. You'll create programs, products and services based on your content.

Stand out as an expert and thought leader
You are a media personality! You'll be generating media about you and your business on a regular and consistent basis.

 

Podcasting Unwrapped

Position, Produce. Present, Promote and Profit from Podcasting

What Do You Want to Build Next?

Select Your Podcasting Unwrapped Path

Product Creation

Perfect for repurposing your training, product line, services, book, coaching work, blog, etc. as a consumable digital product. Take content you already have and turn it into a 12 episode series and/or a digital product. Record your next audiobook.

Become an in-demand podcast guest - we'll even get your first booking for you! This is the part where you won't need your own show!

Social Marketing

Product Creation and share your training, product line, services, book, coaching work, blog, etc.  We'll unravel the value of social media for your specific work - your book, blog, program, product or service. Then we'll share how we use social sharing, you'll build a bigger platform for your business while converting sales. You'll convert contacts to listeners, listeners to contacts and everyone to your platform.

Podcast Launch

Product Creation, Social Marketing and build a podcast series. Learn and launch in a nurturing and supportive environment while you build your brand in podcasting. This pilot series is preparing you for your BIG show launch or a series of podcast series... something to consider. You'll convert complete strangers into contacts, contacts to listeners, and listeners (hell, everyone)  to your sales platform!

Marketing Review & Strategy Call

Host | Speaker
Expert Training & Development

Show | Product
Expert Training & Development

Product Incubator
Professional Sound Studio
Production & Recording

Studio Time
(to 12 episodes)
6hrs
Dedicated Show Page
Your Products & Links

Professionally Recorded
Intro, Outro & Bumpers

Total Impression Guarantee10,000
Social Media
Station Promo
6mos
Station Promo6mos
Distribution & Syndication6mos
Online Community Private Access6mos
30min Guest Appearance
Content and Product You Own
(No Commission, JV or Affiliate Agreements)
30sec Ad Insert
Professionally Recorded
Social Strategies Workshop
Successful Mindset
Business, Sales & Confidence Breakthrough
Custom Branded Social Share Templates
1:1 Private Coaching
Product Launch Promotional Interview
BONUS - Host Loyalty Credit$400
Program Value$9,537
Registration$3,997
Marketing Review & Strategy Call

Host | Speaker
Expert Training & Development

Show | Product
Expert Training & Development

Product Incubator
Professional Sound Studio
Production & Recording

Studio Time
(to 12 episodes)
6hrs
Dedicated Show Page
Your Products & Links

Professionally Recorded
Intro, Outro & Bumpers

Total Impression Guarantee10,000
Social Media
Station Promo
12mos
Station Promo12mos
Distribution & Syndication12mos
Online Community Private Access12mos
30min Guest Appearance
Content and Product You Own
(No Commission, JV or Affiliate Agreements)
30sec Ad Insert
Professionally Recorded
48wks 1x/wk
Social Strategies Workshop
Successful Mindset
Business, Sales & Confidence Breakthrough
Custom Branded Social Share Templates
1:1 Private Coaching1hr
Product Launch Promotional Interview
BONUS - Host Loyalty Credit$800
Program Value$20,802
Registration$5,997
Marketing Review & Strategy Call

Host | Speaker
Expert Training & Development

Show | Product
Expert Training & Development

Product Incubator
Professional Sound Studio
Production & Recording

Studio Time
(to 12 episodes)
6hrs
Dedicated Show Page
Your Products & Links

Professionally Recorded
Intro, Outro & Bumpers

Total Impression Guarantee10,000
Social Media
Station Promo
24mos
Station Promo24mos
Distribution & Syndication24mos
Online Community Private Access24mos
30min Guest Appearance
Content and Product You Own
(No Commission, JV or Affiliate Agreements)
30sec Ad Insert
Professionally Recorded
96wks 1x/wk
Social Strategies Workshop
Successful Mindset
Business, Sales & Confidence Breakthrough
Custom Branded Social Share Templates
1:1 Private Coaching3hrs
Product Launch Promotional Interview1hr
BONUS - Host Loyalty Credit$1,600
Program Value$37,998
Registration$7,997

.

WOULD A PAYMENT PLAN WORK BETTER FOR YOU?
BECAUSE, WE CAN DO THAT.

Product Creation 4Pay

Social Marketing 8Pay

Podcast Launch 12Pay

 

Why register for Podcasting Unwrapped?

Because other podcast training programs give you theory and successful best practice strategies to work from.

Great if you want to DIY it.

 

We're not just a podcast training program.

 

Podcasting Unwrapped is a live internet radio, podcast optimized, content distribution & syndication, professional sound production, host development, content generating, platform building, evergreen marketing, product incubator, 12-episode pilot series.

So, podcast training? Yeah, we do that, then we pull back the curtain; invite you backstage. We support you in host, guest and producer roles. We put you in front of the mic with our professional sound and production team. We broadcast your message on air to our dedicated listeners. We guarantee impressions. We share our marketing magic. We include community support. We do the tech stuff along with distribution and syndication. You have the support of a Podcast Station behind you. 

 

Podcasting Unwrapped will give you everything you need to Position, Produce, Present, Promote and Profit from Podcasting.

 

Can anyone else say that? Anyone...

 

Hey, I know you work hard. At the very least, wouldn't you like to have an evergreen marketing solution that promotes you, your book, blog, program, product, service or widget?

"But what will I talk about..."

What will you talk about? You'll share your experience, expertise, opinions, and thoughts. And you'll do it in an easy, non-salesy, education based marketing kind of way. You'll share what you do, why you do it and the path you took to get there. It's the most powerful way to share your brand with the world.

Then integrate targeted, content-based marketing and social proof into the mix

Invite other experts to join you on air as your guest! Be a guest on other shows. We'll show you how to do that. We'll also show you how to make money with your podcast. We have 20 different ways to monetize a podcast before we even get to sponsors.

We'll even show you how to monetize being a podcast guest!

I know participating in expo's, shows and events is an effort. There's often significant cost involved. Factor in the energy and effort of planning, travel, schlepping, time away from the office and your family, hotels, etc. If the stars align and all things go according to plan - great.

But, I've been to events where speakers, staff and booth participants were practically the only attendees. I once flew cross country for just such an event... that felt like a huge waste of lipstick.

Let's make it easy for you.

Let's make growing your business effortless. Stop paying for marketing and publicity, when you can so very easily build and launch your own. Re-purpose your content and save time and money. Create an evergreen marketing plan designed to convert sales, build a bigger platform and connect with a dedicated digital audience, a proven audience.

I don't know about you - but we can't wait to get started!

Sincerely,

Kimberly Rinaldi
Along with Frankie Picasso
& The LiJL Network Production Team

FAQ's