Who's listening to LiJL Network?

  • 85% Female
  • 87%  35-65
  • 100% English Speaking
  • 69% College Graduate
  • 65% Full-Time Employed
  • 61% Household Income 75K+
  • 63% Married
  • 81% 3 Person Household
  • 83% Homeowner

What are they listening to LiJL Network on?

  • 91% Connected to the internet
  • 55% LiJL Website
  • 32% iTunes
  • 47% Computer
  • 29% iPad
  • 17% iPhone

How many are listening to LiJL Network?

72,521,193 Podcast downloads since our launch in August 2014.

Cumulative podcast downloads by end Q1 2017


What's the "average podcast listener" doing?
AKA What are all the cool kids doing?

  • While Fifty-six percent of podcast listeners are male and 44% are female, podcast listening is on the rise for both genders.
  • They are wealthier, savvier consumers. 2017 statistics indicate that podcast listeners are affluent, well-educated, tech savvy and connected.
    • 31% of podcast listeners have attended grad school or attained an advanced degree, compared with just 20% for the general population.
    • Forty-one percent have incomes of $75K a year or more.
  • Sixty-nine percent of podcast listeners click on a podcast and listen immediately, 73% listening within 48 hours of downloading. Making your ad messaging relevant and timely for podcast listeners.
  • Podcast consumers subscribe to an average of six podcasts per month with an average weekly listening time of 5 hours.
  • Eighty-eight percent listen to most or all episodes, making them a very loyal market.
  • They are mobile, listening on iPhone, Android, iPad and other handheld devices.
    • Forty percent listen while biking, running or walking.
    • 46% listen while traveling.
    • Fifty-two percent listen in the car.
  • In general, listeners are involved online more than the average consumer. They are actively engaged and are very likely to react to what hosts recommend as they've already built trust with their audience.
  • Podcast listeners are a highly targetable audience, hosts can integrate your brand into the content of the show. Segment topics can even revolve around your brand. Your investment in learning among our listeners will have a correlating payoff in purchasing power.
  • Of podcast listeners surveyed, sixty-one percent report buying something they heard about on a podcast ad.

 

EVEN MORE SHOWS

EVEN MORE HOST LOVE

How did you choose me?

LiJL Network has research staff dedicated to identifying industry leaders and professionals with a high level of expertise including: speakers, authors, business owners, entrepreneurs, thought leaders, athletes, entertainers and generally awesome people, like you.


How many shows will I do?

It all depends on what results you want to achieve. We actually have a few options within our options.

 

Good Results
This is a 12 week commitment within a consecutive 3 month period and may not represent 12 live/recorded shows based on host and holiday scheduling.

 

Better Results
This is a 24 week commitment within a consecutive 6 month period and may not represent 24 live/recorded shows based on host and holiday scheduling.

 

Best Results
This is a 48 week commitment within a consecutive 12 month period and may not represent 48 live/recorded shows based on host and holiday scheduling. 

 

The station is dark on Thanksgiving, Christmas Eve, Christmas Day and New Year's Day, prerecorded shows may be run on those dates and are booked on a first-come, first served basis if you choose not to run an encore.


Will there be a cost?

Yes, there is a cost involved to produce a show. However, we must first determine if your show ideas and content fit the profile we generally look for in our show hosts. With Network approval, you and your dedicated Executive Producer will discuss the business arrangements associated with hosting a show.


Do I need to go into the station, build my own sound studio or buy other expensive equipment?

Nope, stay right where you are. You'll likely be able to broadcast from there. We've invested in state of the art recording equipment so you don't have to. It lives in our physical studio in Texas, our host are located throughout the country.

As long as you are in a place where you'll have no distraction and little interference (crying children, dogs barking, marching bands, etc.) you'll do great. We've broadcast from hotels, cruise ships, conventions and other fun places.

As far as equipment goes, you may want to invest in that as you go. Quality makes a difference. However, you can start with just a plain old landline phone or a good internet connection, computer, Skype and a headset or mic combo. We'll share our tips and tools with you for quality audio and content.


 

SHOWS, SHOWS, SHOWS

LOVE, LOVE, LOVE

What do podcast host packages include?

Lessons in Joyful Living Radio Network agrees to provide the following:

  1. Dedicated airtime on LiJL Radio Network
  2. Replay of live show 12 hours after airing
  3. Professionally recorded audio: promo, intro, outro & bumpers 
  4. Professionally recorded, custom music composition 
  5. Insertion of promotional and commercial advertising
  6. Promotion within LiJL Network and social media
  7. Branded online audio player for your website
  8. Dedicated sound engineer, state of the art equipment, CD quality broadcast & recording  †∗
  9. Live production of your show, coordinating: Hosts, guests, live callers, chat room participants, commercial breaks, ad insertion, timing, and time stamping as directed
  10. Production of up to 4 prerecorded shows ‡∗
  11. Production of encore and prerecorded shows
  12. Conversion of live show audio file to podcast file
  13. Maintain RSS feed transfer to iTunes
  14. Hosting & maintenance of current shows on LiJL servers for term of agreement
  15. Hosting & syndication of prior show files for term of agreement
  16. Sponsorship and ad control on commercial time host owns ∗
  17. Toll-free number for US guests & callers, Skype outside the US
  18. Live chat room
  19. Branded webpage for your show
  20. Custom guest and episode page
  21. Custom on demand library page
  22. Comprehensive host training

 

Named Show Host agrees to provide the following:

  1. Show name and launch date
  2. Updates to host, guest and content on station calendar > 48 hours before air time ♦∗
  3. Promos and banners, logo, head shot, bio, 2-3 paragraph show description, one minute commercial script ♦∗
  4. Website and social media URLs (Facebook, Twitter, blog, etc.)
  5. Call in, be available to receive call at the prescribed time in advance of each show
  6. Updates to landing page and articles ♦∗
  7. Title, tag and launch episodes within 48 hours of airing ♦∗
  8. Active participation in host development program
  9. Recorded commercials > 7 days prior to initial airing

 

 

The station is dark on Thanksgiving, Christmas Eve, Christmas and New Year's Eve and New Year's Day. Prerecorded shows may be run on those dates and are booked on a first-come, first served basis if you elect not to run an encore. 12-week agreement may not necessarily represent 12 shows; based on host schedule, holiday schedule and option to run encore episodes. 

 

∗ Requires additional agreement
† "Clean up" audio editing available
‡ Additional units available
♦ Done for you option available 

 


What's included in podcast host training?

 

Week One: The Marketing Review and Strategy Call - 1:1 Call (45 min)

After you complete your marketing assessment, we'll take a look at where you are in your business, what your current and long-term goals are, then we'll make our recommendations for your feature episodes and CTA (call to action).

Week Two: The Tools and Techniques for Good Radio – Webinar & Live Q&A (60 min)

We’ll show you exactly what it takes to make your show run smoothly and sound fabulous; the automations, the equipment, the templates we use to book guests, manage scheduling, etc.

Week Three: The Branding and Promotion Positioning  – Webinar & Live Q&A (60 min)

We’ll review the items we need to create your show page. You’ll learn the best strategies for creating a compelling podcast brand. You’ll also learn how to promote your show with graphics that look polished and professional.

Week Four: The "Go Live" Show Prep - Group Call (30 min)

Learn what it takes to sound fabulous! We'll share the strategies, tools and practices you need to sound like a polished, professional radio show host. Then we'll do a sound check and you'll experience a "dress rehearsal". You'll get production notes to help you develop your own style.  

Week Four: The Production Value - Webinar & Live Q&A (30 min)

This is where you get your notes, content and guests to work for you but only if you do it right. You'll learn to put all the pieces together to create your marketing plan and with the automations you learned in week two, you'll cut your pre and post production time to under 30 minutes combined. 

Week Five: The Marketing Direction – Webinar & Live Q&A (60 min)

We pull back the curtain and show you our marketing magic. You'll be able to apply the sparkle to your other works too! You'll promote your show to your tribe, benefit from cross promotion efforts and learn how to be an irresistible interview subject for other hosts. And getting more bookings means getting more exposure.

Week Six: The Product Incubator – Webinar & Live Q&A (60 min)

Learn exactly what you need to do to turn your show series into a book, blog series or digital product. You’ll learn how to repurpose your content for wider reach and increased sales.

Week Seven: The Launch Strategy – Live Show (30 min)

You’ll participate as a guest on one or more shows to launch your upcoming show. You’ll benefit from cross promotion and an established audience.

Week Eight: You Go Live TODAY (and weekly for the next 12, 24 or 48 weeks) – Live Shows 

It's all you! And a guest if you choose. This is what you've been working towards - you own and produce a live internet radio show with podcast optimized - evergreen - marketing.

 


As a podcast host, what will I have to do?

  • Choose your show name and launch date for the show to begin
  • Provide the host and content for each show
    • We provide an automated scheduling program for you
  • Provide content for our webpage
    • Promos and banners
    • Logo
    • Head shot
    • Bio
    • 2-3 paragraph show description
  • One minute commercial script
  • Website and social media URLs (Facebook, Twitter, blog, etc.)
  • Call in/be available to receive call at the prescribed time in advance of each show
  • Maintain your landing page
    • Promotes you, your guests, your web & social media sites
  • Actively participate in host development program
  • Provide recorded commercials seven days in advance of launch

And we'll work with you through every step, making sure you get exactly what you need.


By choosing Premium Hosting, what will I have to do?

  • Select your show name and launch date for the show to begin
  • Provide the host 
  • Provide content for our webpage
    • Head shot*
  • Call in/be available to receive call at the prescribed time in advance of each show
  • Actively participate in host development program

* Or you can choose to use our recommended photographer in the Los Angeles area.